Cindy Gleichauf - RE/MAX Real Estate Center



Posted by Cindy Gleichauf on 10/7/2018

There's one thing all successful real estate agents, advertising executives, and marketing professionals know about human behavior: Many people make buying decisions for emotional reasons, and then justify those decisions with facts. In other words, they might say they bought a particular house because of all the updates and stainless steel appliances, but the real reason was that they could imagine themselves living there, being happy, entertaining friends and family, raising their children, and even growing old together there.

For some home buyers, the deciding factor is that it reminds them of fond childhood memories or perhaps the house they grew up in. Whenever a home for sale stirs up good feelings, happy  memories, or positive thoughts in the mind of prospective buyers, it increases the chances they'll make an offer on the house.

Home Staging Tips

If your house is now on the market or you're considering putting it up for sale, there are a lot of steps you can take to make it more attractive to buyers. Obvious improvements like doing a thorough top-to-bottom cleaning of the house can make a big difference, but there are literally dozens of other things you can do to attract more offers and get the highest possible price for your property. Sometimes it's something as simple as a creating a pleasing scent, like cinnamon, lavender, hot coffee, of freshly baked bread, cookies, or muffins, that can create a comforting and enticing ambiance for potential buyers.

Although your real estate agent should already be well versed in the nuances of home staging, it would be to your benefit to do some research on it and participate in the process. Some home owners hire a professional home staging consultant to make sure no details are overlooked.

Avoiding Home Staging Pitfalls

Attractively decorating your home can be one aspect of making a good impression on potential buyers, but it's necessary to cast the widest possible net, so to speak, when making decorating choices. In other words, you would want the appearance, style, and color choices in your home to appeal to a wide variety of different tastes, rather than just a select few. That's why it's beneficial to get an objective opinion from an experienced real estate agent, a professional decorator, or a home staging consultant. Since you've been living in your home for umpteen years, you're probably going to be "too close to the trees to see the forest."

Some things that homeowners often tend to overlook just before prospective buyers arrive to tour their house include the following:

  • Furniture that's arranged in a haphazard, disjointed, or cluttered way
  • 'Welcome' mats that are dirty, faded, and anything but welcoming
  • Overflowing or grungy-looking trash baskets
  • Overgrown shrubbery
  • Smudged or cobweb-laden windows
  • Kitchens, bathrooms, and other areas of the house that are disorganized and visibly unclean
Keeping your home in immaculate condition at all times is definitely one of the more challenging aspects of putting it up for sale. However, when you consider the cost of keeping a house on the market for longer than necessary and eventually having to lower the price, the extra effort is well worth it!


 





Posted by Cindy Gleichauf on 1/22/2017

Nothing makes more of a statement about a home than the front door. The front door is the first thing people see when they go to your home. Since the front door is a key focal point when people go to your house it is important to make a good impression. Remember first impressions may end up being lasting impressions. According to the latest research, it takes just ten seconds to decide whether or not you will buy a house. Four of those ten seconds will be standing at the front door. According to designer Ceciia Neal, “Your front door reflects what you think about a house. A door can sell a property.” You never get a second chance to make a good impression, so why not get it right the first time? There are many ways to make a front door and entry way more appealing without breaking the bank. If you have an open porch, spruce it up, add seasonal decorations, a basket of flowers. Use window boxes or hanging baskets. Put down a new door mat, nothing to crazy. Make sure the front door is not in need of any repairs, and give it a good cleaning. Create a welcoming entrance leading to your front door with flower beds and big pots of flowers. Consider painting your front door to an eye catching color that makes a statement. Change your door knob, maybe try decorative hardware. You will be surprised how these few changes can transform your front door into an inviting entrance




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Posted by Cindy Gleichauf on 6/3/2012

1. Stage your home. According to the Real Estate Staging Association, homes that are staged sell on average 78% faster than the competition. Staging is more about creating a mood than moving furniture around. Staging makes a house look bigger, brighter, cleaner, more inviting and best of all makes buyers want to buy it.

2. Don’t forget the outside.
Stage the exterior of your home too. Fresh paint, updated landscaping and welcoming lawn furniture will help will a quick sale. Buyers often look for an outdoor space that they can enjoy with friends and family.

3. Make your home available.
Homes that don’t get shown don’t get sold. Try to accommodate as many appointments to view your home as possible. In today’s market, there are many vacant properties that can be shown anytime. Restrictive time frames, appointments that have to be set far advance will usually result in a buyer crossing your place off the list.

4. Get real about pricing.
Try to be the best deal on the market. Homes that are priced correctly will sell quicker and get a higher sale price than those that have sat on the market. Today’s educated buyers are familiar with comparable sales in the area. They will flock to a home that looks like a great deal. Competitively priced homes get the most traffic and at times even receive multiple offers.

5. Pay attention to the competition.
Look at the price that homes that are similar in style, condition and location have sold for. Attend some open houses and honestly size up your competition. Try to look at your competition from the Buyers point of view removing all emotion you may have tied to your home. Keep constantly updated on changes in the market and try to stay ahead of the curve.





Posted by Cindy Gleichauf on 2/12/2012

Where you place your furniture can make a big difference. It sets the mood and tone for that room. Here are tips from Mark McCauley, a professional member of the American Society of Interior Designers (ASID) and author of Color Therapy at Home and Interior Design for Idiots on how to arrange spaces for chatting, watching TV or relaxing.

Design by Rebekah Zaveloff.

Most homes are filled with furniture-arranging challenges. Follow these simple tips to turn your design dilemmas into successful arrangements.

1. Take Measurements

The first step in arranging a space is determining its size. Use a tape measure to get the dimensions of a room. Or, a quick tip: measure your foot and then walk heel to toe across the room. It's an easy way to estimate the basic size, and counting your footsteps will give you a rough measurement before you shop for furniture.

Always check the dimensions of the hallways, stairs and door widths leading to the space. This is the eternal challenge for the homeowner, being sure the entrance and egress of the room is large enough for potential purchases.

2. Estimate Volume

Every object has a height, depth and width. For added visual interest to any space, add varying furniture of varying characteristics. If you are going for a serene, unchallenging area for rest or recover, keep the furnishing volumes in a room similar.

3. It's All a Matter of Scale

The size of pieces relative to one another and the size of the space is their scale. Again, similarly scaled pieces are more serene when used together, but a nice balance of pieces creates a harmonious atmosphere, utilizing the differing physical qualities of height, depth and width throughout the room. When furnishings are out of scale, you'll notice that it just won't feel comfortable or right.

4. Create a Healthy Relationship

The relationship of items to one another to form a pleasing whole is termed balance. There are two forms of balance — symmetrical and asymmetrical.

Bilateral symmetry is like the human body: there are two of everything. Asymmetry refers to an imbalance, such as two candles of slightly different sizes next to each other. Symmetry is very restful, while asymmetry is used to add visual motion and excitement.

5. Paint Your Room

Look at your space as a painter looks at a work of art. There are visual tricks that painters use to create the appearance of depth in a space. You can use these tools, too.

The first trick painters use is "triangulation". A basic example of triangulation used in interior design is the placement of two end tables on either side of a sofa with a painting over the sofa. If you can imagine this scene, it is lower on the corners with the apex of the view just above mid-center at the top of the painting.

The second trick painters use is the creation of depth in artwork, which is a two-dimensional medium. Paintings often have a foreground, mid-ground, background and vanishing point. Stand at the threshold of your room. Place a chair, perhaps at an angle, in the foreground closest to you. The cocktail table will provide a mid-ground and the sofa with the wall behind it, the background. A window in the scene will give you your vanishing point. Or, the vanishing point can be within a work of art placed above the sofa.

6. Think Gestalt

All furniture arrangements have a certain gestalt, or "totality," a "form". Large rectangular spaces can be dealt with by dividing the "form" of the space into another form. A long narrow living space, for instance, can be split in two by creating zones of function. Say, one half is for the sofa, or the function of conversing, and the other half is for a dining set, or the function of dining.

This helps you take the bite out of large rectangular rooms by dividing them into squares by zones of function. Humans tend to feel more comfortable and less formal in square furniture arrangements versus rectangular.







Cindy Gleichauf